Uplift Modeling in Ecommerce Email Marketing ͏Boost email revenue with Uplift Modeling, which analyzes attributes beyond your control to estimate the impact of actions within your control. Image source: Cardinal Path Summary The key question for any marketing campaign is whether it created an uplift—did it increase customer purchases beyond what would have occurred without…
Email Marketing Scores (+How to Improve Each & Every One) ͏If you’re involved in email marketing, chances are you’re not particularly fond of delving into data and crunching numbers. That’s where email marketing scores come into play—a convenient metric that provides a quick snapshot of your campaign performance. Summary If you’re involved in email marketing,…
7 Strategies to Supercharge Your Ecommerce Email Marketing ͏Traditional e-commerce email marketing is not aging well. A focus on list segmentation and email content creatives has passed its prime. The ‘new black’ is product-led growth, utilizing insights from online product performance to drive sustainable and profitable growth. Summary Traditional tactics in ecommerce email marketing, such…
Retention.com: 4 ways to drive more revenue ͏Retention.com’s role is to capture the contact information of anonymous visitors to your online store. How you engage and monetize this new audience is up to you. We can assist in four different ways. TL;DR: Retention.com’s role is to capture the contact information of anonymous visitors to your…
A new era for eCommerce: Product Led Growth ͏An overview of the evolution of the product-led growth model in e-commerce, including key principles for application at every stage of the customer lifecycle. “Product-Led Growth” (PLG) is a go-to-market strategy that has revolutionized the software industry and is now doing the same for e-commerce businesses. PLG…