Photo of old fashioned cash register machine

Why Checkout Experience is Important to Shopify [Plus Where It’s Going in the Future]

Why Checkout Experience is Important to Shopify [Plus Where It’s Going in the Future] Entrepreneurs and small merchants love Shopify because it makes growing an online business easier than ever. Larger brands turn to Shopify Plus to help them adapt to changes in retail and reach more customers. But what role does checkout play for the future of these platforms?  Shopify’s smart…

Your Shopify Sales Experience Might Be Too Pushy (And Why I Believe Empathy Influences Conversions)

Your Shopify Sales Experience Might Be Too Pushy (And Why I Believe Empathy Influences Conversions) Shopify stores are becoming an increasingly popular way for brands to sell online. In this article I examine how bad sales habits from brick and mortar retail are negatively impacting Shopify sales, and share my recommendations for increasing your conversions…

TULA Skincare CRO strategy with HiConversion

TULA Skincare’s CRO Strategy for Retaining Customers [Case Study]

TULA Skincare’s CRO Strategy for Retaining Customers [Case Study] Innovative skincare brand trusts HiConversion for ongoing conversion rate optimization program, driving revenue growth and customer loyalty as a result. Dr. Roshini Raj, a practicing gastroenterologist and probiotics expert, founded TULA after observing the positive effects probiotics had on her patients’ skin, and equally so, on their confidence. TULA’s focus…