Announcing the Risk-Free Way to Grow Mobile Holiday Revenue Testing and optimization have become a standard practice for many eCommerce teams. These activities help you create experiences that convert more visitors and grow sales. However, during peak eCommerce holiday shopping times–we’re talking about Thanksgiving, Black Friday and Cyber Monday all the way through Christmas to…
Building the Ultimate Shopping Cart Experience [Case Study] One Way Furniture is a leading online furniture superstore. With 2010 online sales exceeding $16 million, the company itself is an Inc. 500 Top 50 Retailer and an Internet Retailer Top 500 online merchant. Despite having robust traffic volume, compelling value propositions, and marketplace credibility, One Way…
4 Things You Must Know to Succeed in Mobile eCommerce [Webinar Recap] Magento hosted a webinar on July 30 with Forrester, PayPal, and HiConversion that uncovered new findings on the value of community-driven mobile optimization and what they mean for everyone involved in eCommerce. Whether you’re a merchant, SI, tech solutions provider, or otherwise, you…
Unlock Mobile Revenue: Findings from a Forrester Total Economic Impact™ Study [Webinar Preview] So you may have heard about the Mobile Optimization Initiative, but what exactly is it? The Mobile Optimization Initiative is a community of merchants, system integrators (SIs) and technology companies established with the goal to innovate better mobile buying experiences through collaborative…
5 Most Important Challenges Facing eCommerce Whether you’re just launching your eCommerce experience or have been in the game for a while, you probably already know how important optimization is. But is the current state of eCommerce optimization future-proof? Are A/B tests the best we can do in terms of experimentation? Will any of the…
Brand Image & Multivariate Optimization with UGG Australia [Case Study] The Deckers brand began in 1973 when a University of California at Santa Barbara student began crafting and selling sandals at local fairs along the West Coast. Since then, Deckers has grown into a multi-national company with six lifestyle brands: UGG Australia, Teva, Sanuka, Mozo, Ahnu, and Tsubo. Deckers considers both brand development…
5 Key Takeaways From #MM19UK Magento held a fantastic event in the UK yesterday (Meet Magento UK 2019) that served to bring the eCommerce community together and explore the latest technologies, trends, and strategies. A focal point of #MMUK19 was the breakout session on closing the Mobile Revenue Gap. The panel, lead by PayPal eCommerce…
The Future of Conversion Rate Optimization In the ever-changing world of eCommerce, conversion rate is king – but for how much longer? We can’t ignore the unstoppable shift we face with the mCommerce gap. Consumers are spending more of their time on mobile than on any other device – yet that additional time is not…
Collaborative Optimization For eCommerce We already know increasing mobile conversions is a huge opportunity, but just how big is it? Let’s look at the data. ComScore tells us that while 69% of time on an average site comes from mobile, only 25% generates mobile revenue. What if there was a way to close the gap?…
Checkout Funnel Optimization with Puma [Case Study] Puma’s marriage of sport and fashion through their high-quality footwear, apparel, and accessories makes them one of the world’s leaders in sport lifestyle. The official Puma online store sells the world’s largest selection of Puma shoes, clothing, accessories, and equipment. These products typically fall into one of two…