Unlock Mobile Revenue: Findings from a Forrester Total Economic Impact™ Study [Webinar Preview]

So you may have heard about the Mobile Optimization Initiative, but what exactly is it?

The Mobile Optimization Initiative is a community of merchants, system integrators (SIs) and technology companies established with the goal to innovate better mobile buying experiences through collaborative experimentation and insights sharing.

The MOI seeks to understand why the gap between mobile and desktop conversions exists and provides practical industry insights to help eCommerce providers succeed on mobile.

What sets the Mobile Optimization Initiative apart?

1. Collaborative Customer Experience Optimization (C-CXO) – Merchants share anonymized data with a community of peers, allowing them to compare their own results against industry averages and gain useful insights into mobile best practices based on the results of similar participants.
2. Standardized Experiments – Based on frequently-recommended best practices, repeatable experiment templates empower merchants to easily deploy a variety of tests on their sites. Standardized testing facilitates rapid, continuous learning for the individual merchant as well as the community as a whole, making it a win-win for all.
3. Continuous Innovation – Optimization never ends. What works today may not work tomorrow, therefore merchants need to keep learning and iterating in order to keep up with the dynamic mobile consumer. Being part of the Mobile Optimization Community helps ensure merchants don’t have to spend more money year after year to sustain the same RPV.

How is the Mobile Optimization Initiative impacting eCommerce?

Since just last year, the Mobile Optimization Initiative has collected data on over 6 million transactions, totaling over $500 million in revenue – which has produced some surprising insights.

Collective learnings over 122 experiments to date have generated an incredible 9.28% average increase in mobile revenue across the entire community, and things are just getting started.

Where can I learn more about the Mobile Optimization Initiative?

Register for Unlock Mobile Revenue: Findings from a Forrester Total Economic Impact Study, a webinar hosted by Magento, Forrester, PayPal, and HiConversion coming up on Tuesday, July 30.

During the webinar, we’ll be sharing insights from the Total Economic Impact (TEI) study conducted by Forrester Research, which will be available in full immediately after!

About HiConversion

HiConversion is the only Collaborative Customer Experience platform that combines embedded analytics, adaptive algorithms, and standardized experiments to maximize the revenue per visit (RPV) of your online store. HiConversion is the official platform of the Mobile Optimization Initiative, a movement by Magento, BigCommerce, Shopify, Salesforce Commerce Cloud, PayPal, and other eCommerce leaders to close the Mobile Revenue Gap.