How Kiehl’s Deploys Adaptive Customer Experiences [Case Study] Kiehl’s is a cosmetics brand retailer specializing in premium hair, skin, and body care products. Founded as a homeopathic pharmacy in Manhattan in 1851 by John Kiehl, the brand was later purchased by L’Oreal and now has more than 1,250…
Upsell & Cross-Sell For Shopify INCREASE CUSTOMER LIFETIME VALUE: learn from the tried-and-proven upsell and cross-sell playbook for increasing order size before, during, and after…
Revenue Growth Automation SUSTAINABLE REVENUE GROWTH: learn why the future of your online business depends on the ability to leverage customer data and artificial intelligence…
How City Grounds Transformed Its Shopify Collection Pages To Get +34% Lift In RPV REIMAGINING COLLECTION PAGES: every day, 90% of your visitors leave before…
For Shopify Home Furnishings Brands: 5 Ways To Unlock Revenue Like Amazon [GUIDE] No company has more successfully applied advanced ecommerce personalization AI than Amazon.…
How To Increase Your Shopify Conversion Rate in 7-Days by Totally Ignoring Conversion Rates Focusing on conversion rates makes you chase the same types of…
What Are the Symptoms of Shopify Conversion Bias Disorder, and What Causes It? It’s been linked to all sorts of Shopify revenue growth problems—here are…
Top 50 Home Furnishings Brands on Shopify Plus: Customer Bond Building Teardown Here’s the top 50 home furnishings brands on Shopify Plus. For 10 of the…
Announcing Obviyo: Your eCommerce Hyper-Personalization and Optimization Platform When we started HiConversion over 10 years ago, one of the biggest problems facing every eCommerce brand…
Emotional Ecommerce: The Buyer Psychology Behind Shopify Growth You’re unique, just like everyone else. The same applies to your business. There’s something that makes your product,…
HiConversion Launches 7-Day Product Recommendation Challenge for Shopify Brands Aiming to Increase Visitor Revenue Is it possible to double revenue per visit in just one…
HiConversion Again Secures Coveted Shopify Plus Certified App Designation [Press Release] HiConversion helps Shopify Plus merchants turn their online store into an ultra-personalized, intelligent, and…
Can Personalized Recommendations Fix Shopify’s Mobile Product Discovery Problem? (Spoiler: Yes) When it comes to improving product discovery on your Shopify site, it’s not always…
The Secret to Doing Product Recommendations Like Amazon [Starter Guide For Shopify Brands] Chances are, you’re already running some kind of personalized product recommendations on…
How Shopify Stores Can Unlock New Sales from 90% of Unknown Visitors There are many reasons to do product recommendations on your site – improving…
How Experts Do Personalized Product Recommendations (And Why You Should Uninstall your Shopify Upsell Apps Right Now) Going with the right product recommendation strategy that…
What Running Dozens of Personalized Recommendations on This Shopify Plus Store Taught Us About Growing New Revenue When it comes to the use of product…
Announcing Recommend: HiConversion Brings Amazon Personalize to Shopify Product Discovery has never been more critical to eCommerce growth. Connecting shoppers to relevant products is the…
Top 5 Product Recommendation Tips for Shopify Brands in 2021 [eCommerce Fastlane Podcast #133] Zee Aganovic, CEO and Co-Founder of HiConversion, joined Shopify’s Steve Hutt…
3 Examples of How Machine Learning (AI) Can Improve Your eCommerce Shopping Experience Technology is advancing at lightning speed with machine learning and artificial intelligence…
Why Today’s Top Brands Focus Their Return Policy on Driving Exchanges If you look at the return policies of the top eCommerce brands, there’s something…
Customer Obsessed? 3 Signs Your eCommerce Team is Falling Short Do you know that it takes just about 50 milliseconds for customers to form an…
Intro to Writing a Compelling Product Story [Rishi Rawat’s Top Tips for eCommerce Marketers] We’re living in a world of over abundance. Online shoppers are…
You’re Holding Your Shopify Store Back If You’re Not Automating These 5 Processes Did you know that the eCommerce industry was worth $3.535 billion at…
How to Drive Conversions Using Creative Copywriting (With Examples From Real Brands) Copy is all about connection earning the attention of your customers. Copy is…
Beginners Guide to Pricing Optimization for eCommerce How do brands determine what their products should cost? It can be a tricky balance of supply chain,…
Best Ways to Pay | 5 Flexible Payment Options for High Conversion Rate 2020 is the year of flexible payments – more people are buying…
Insights Into the Acquisitions of Leading A/B Testing and Personalization Companies [Optimizely, Dynamic Yield, Monetate, and More] Did you know that about 60% of companies…
Uncertain About Your Data? Get to Know Your Shopping Experience Better. The signs that we have transitioned into a new experience economy are everywhere—from the struggles of…
How Supply Chain Operations Taught Me the Power of Experimentation Did you know Pepsi stocks their own drinks on the shelves of your local grocery…
5 Checkout UX Designs Your Customers Will Love This Holiday Season Brands need more effective checkouts so they can serve customers better and retain more…
The Real Value of Data to eCommerce Brands (and How to Keep It Safe) eCommerce runs on data – questions like “Who’s the right customer?”,…
Website Code Freeze: Why It’s Bad For Future eCommerce [Holiday 2020] Here come the holidays again–the last chance for merchants to maximize revenue and close…
How to Improve Checkout UX | 6 eCommerce Apps You Should Be Using Today Checkout UX is what ultimately determines revenue success. You can have…
Get Ready for the Weirdest Holiday Shopping Season Ever eCommerce has been a whirlwind in 2020 but a major test for merchants will be how…
Why Checkout Experience is Important to Shopify [Plus Where It’s Going in the Future] Entrepreneurs and small merchants love Shopify because it makes growing an…
Roadmap to Checkout: Putting Visitors at the Heart of the Buying Experience We all see the shift happening in eCommerce right now but how is…
Your Shopify Sales Experience Might Be Too Pushy (And Why I Believe Empathy Influences Conversions) Shopify stores are becoming an increasingly popular way for brands…
TULA Skincare’s CRO Strategy for Retaining Customers [Case Study] Innovative skincare brand trusts HiConversion for ongoing conversion rate optimization program, driving revenue growth and customer…
Top 10 Shopify Stores | Who’s Got the Best Checkout UX? 2020 has seen eCommerce brands evolve years in mere months due to the ‘Isolation…
Why an Optimized Mobile Checkout Can Boost Your eCommerce Sales (We’re Sharing the Notes From a Live Magento Webinar) Together with Magento Commerce, RedStage, and…
Launching A Shopify App? Here Are 7 Lessons Our Product Team Learned HiConversion is best known for enterprise level analytics, testing and personalization products – trusted by brands like Pat McGrath, Tula,…
5 Checkout Metrics You Can’t Ignore in 2020 (Shopify Edition) Your eCommerce checkout experience is the most important part of your customer journey – it’s…
Boost RPV by 25%: How Lawnmower Tire Store Did It [Case Study] Lawn Mower Tire Store (LMTS) has supplied its customers with high-quality tires, wheels,…
Mobile Checkout Insights: Corvette Collection Boosts Conversions with Continuous Optimization [Case Study] Corvette Collection is an authorized retailer of Corvette-branded merchandise. Officially licensed by General Motors,…
US-Mattress Increased Sales With Mobile Checkout Optimization [Case Study] US-Mattress is an online distributor of mattresses and bedding products. Since its humble start in 2001, the…
Mobile Checkouts: 5 Things We’ve Seen Have the Biggest Impact Mobile customer experiences continue to lag behind desktop [1], costing merchants millions of dollars per…
3 Insights for Merchants Facing an Economic Downturn [Case Study] Scrubs and Beyond is the largest supplier of healthcare apparel and accessories in the United…
HiConversion Joins Shopify Plus Certified App Program More than 7,000 brands can now integrate HiConversion’s eCommerce optimization software straight from the Shopify Plus App Directory…
Offline2On: The Global eCommerce Initiative to Save Small Businesses With economic uncertainties growing during a period of quarantine and social distancing, the eCommerce world is…
Why This COVID-19 eCommerce Website Data Surprised Our Analysts Last Monday I was on our daily team standup (via Zoom, natch). This is work life…
eCommerce Through the Social Impact Lens eCommerce is dominating contemporary business activities. The concept is ubiquitously expanding and does not promise to stop anytime soon–if…
COVID-19 and eCommerce: Adapting to the Big Change in Our World Firstly, we hope you and your family are keeping safe during this time –…
Mobile Wallets Are Shaping Personal Finance for a New Generation of Consumer As we charge headfirst into a tech-focused future, more aspects of people’s lives…
HiConversion, Hi Social Impact I joined HiConversion’s Product and Marketing Team as an Intern earlier this month. The opportunity arose after meeting the CEO, Zee Aganovic, at an event we both…
3 Best Ways to Improve Customer Experience According to Gartner, customer experience (CX) is the new marketing battlefront–it has surpassed product and pricing as the…
Cart Abandonment Rate Analytics – The Full Guide Digital commerce has had a longstanding elephant in the room that’s finally being addressed–cart abandonment rate analytics.…
Top Cart Abandonment Myths Debunked Cart abandonment is a big deal in eCommerce. Some merchants invest considerable resources into reducing cart abandonment, while others simply…
When It Comes to Optimizing Payments, Style Matters It’s no secret that consumers love digital payments. Apple Pay, PayPal, Google Pay, and many other payment apps are…
50 Digital Payment Methods You Need to Know About There have never been more ways to checkout with digital payment apps than now. From Digital…
Website Optimization: The Future and What It Means for your eCommerce Store This is a new series dedicated to defining and learning about website optimization…
The State of Website Optimization Technology: 2020 Edition This is a new series dedicated to defining and learning about website optimization technology – from its…
Web Optimization & Analytics: A Brief History This is a new series dedicated to defining and learning about web optimization – from its inception all…
Smarter Checkout Choices with Tuccini [Case Study] Tuccini was born in 2004 out of a simple idea: provide genuine, brand name fragrances to the public at discounted…
The Ultimate Guide to Owning Holiday eCommerce [Free eBook] Testing and optimization have become a standard practice for many eCommerce teams. These activities help you…
How this Leading Brand Overcame the Fear of Holiday Optimization [Case Study] Optimizing your eCommerce site during the holiday season doesn’t have to be scary.…
5 Real Merchant Objections to Holiday Optimization The holiday season is the riskiest time of the year to run tests on your eCommerce site, so…
Meet the Community Powering Holiday Optimization You may have heard about the most important eBook for merchants this holiday season – if not, grab your…
Announcing the Risk-Free Way to Grow Mobile Holiday Revenue Testing and optimization have become a standard practice for many eCommerce teams. These activities help you…
Building the Ultimate Shopping Cart Experience [Case Study] One Way Furniture is a leading online furniture superstore. With 2010 online sales exceeding $16 million, the…
4 Things You Must Know to Succeed in Mobile eCommerce [Webinar Recap] Magento hosted a webinar on July 30 with Forrester, PayPal, and HiConversion that…
Unlock Mobile Revenue: Findings from a Forrester Total Economic Impact™ Study [Webinar Preview] So you may have heard about the Mobile Optimization Initiative, but what…
5 Most Important Challenges Facing eCommerce Whether you’re just launching your eCommerce experience or have been in the game for a while, you probably already…
Brand Image & Multivariate Optimization with UGG Australia [Case Study] The Deckers brand began in 1973 when a University of California at Santa Barbara student began crafting…
5 Key Takeaways From #MM19UK Magento held a fantastic event in the UK yesterday (Meet Magento UK 2019) that served to bring the eCommerce community…
The Future of Conversion Rate Optimization In the ever-changing world of eCommerce, conversion rate is king – but for how much longer? We can’t ignore…
Collaborative Optimization For eCommerce We already know increasing mobile conversions is a huge opportunity, but just how big is it? Let’s look at the data.…
Checkout Funnel Optimization with Puma [Case Study] Puma’s marriage of sport and fashion through their high-quality footwear, apparel, and accessories makes them one of the…
How Kiehl’s Deploys Adaptive Customer Experiences [Case Study] Kiehl’s is a cosmetics brand retailer specializing in premium hair, skin, and body care products. Founded as a…
RPV (Revenue Per Visitor): #1 Ecommerce Metric For Optimizing Shopify Sales UPDATED: MAY 2021 As a Shopify merchant, you’re constantly evaluating what you’re doing to…
4 Steps to a Better Customer Experience in 2021 [WIth Examples] Have you ever looked at your website with the intention to optimize but felt…