Boost RPV by 25%: How Lawnmower Tire Store Did It [Case Study] Lawn Mower Tire Store (LMTS) has supplied its customers with high-quality tires, wheels, inner tubes, and bearings at extremely competitive prices, for more than two decades. By taking a customer-first approach to their business, LMTS has completed more than 50,000 transactions and holds…
Mobile Checkout Insights: Corvette Collection Boosts Conversions with Continuous Optimization [Case Study] Corvette Collection is an authorized retailer of Corvette-branded merchandise. Officially licensed by General Motors, the site is managed by Burston Marketing, a promotional marketing company that specializes in branded programs for several automobile and lifestyle brands. Seeking to boost conversion rates and Revenue per Visitor…
US-Mattress Increased Sales With Mobile Checkout Optimization [Case Study] US-Mattress is an online distributor of mattresses and bedding products. Since its humble start in 2001, the company has grown to become the major player in the distribution of mattresses throughout the US. Today, US-Mattress supplies its products through a mix of bricks-and-mortar and direct-to-customer eCommerce retail and is…
3 Insights for Merchants Facing an Economic Downturn [Case Study] Scrubs and Beyond is the largest supplier of healthcare apparel and accessories in the United States with over 140 stores nationwide. Since their first store opened in September 2000, the company set out on a mission to transform the routine shopping experience of buying scrubs and uniforms into something…
Smarter Checkout Choices with Tuccini [Case Study] Tuccini was born in 2004 out of a simple idea: provide genuine, brand name fragrances to the public at discounted prices. The philosophy driving Tuccini was clear–provide the best service possible by leveraging the latest in innovative technology. As the company grew, the breadth of products offered was extended from exclusively designer…
How this Leading Brand Overcame the Fear of Holiday Optimization [Case Study] Optimizing your eCommerce site during the holiday season doesn’t have to be scary. In fact, there’s now a risk-free way to unlock the true revenue potential of your customer experience, backed by data from leading merchants, SIs, and tech providers in the Mobile…
Building the Ultimate Shopping Cart Experience [Case Study] One Way Furniture is a leading online furniture superstore. With 2010 online sales exceeding $16 million, the company itself is an Inc. 500 Top 50 Retailer and an Internet Retailer Top 500 online merchant. Despite having robust traffic volume, compelling value propositions, and marketplace credibility, One Way…
Brand Image & Multivariate Optimization with UGG Australia [Case Study] The Deckers brand began in 1973 when a University of California at Santa Barbara student began crafting and selling sandals at local fairs along the West Coast. Since then, Deckers has grown into a multi-national company with six lifestyle brands: UGG Australia, Teva, Sanuka, Mozo, Ahnu, and Tsubo. Deckers considers both brand development…
Checkout Funnel Optimization with Puma [Case Study] Puma’s marriage of sport and fashion through their high-quality footwear, apparel, and accessories makes them one of the world’s leaders in sport lifestyle. The official Puma online store sells the world’s largest selection of Puma shoes, clothing, accessories, and equipment. These products typically fall into one of two…
How Kiehl’s Deploys Adaptive Customer Experiences [Case Study] Kiehl’s is a cosmetics brand retailer specializing in premium hair, skin, and body care products. Founded as a homeopathic pharmacy in Manhattan in 1851 by John Kiehl, the brand was later purchased by L’Oreal and now has more than 1,250 points of sale. Many of Kiehl’s skin care and body products…