When It Comes to Optimizing Payments, Style Matters It’s no secret that consumers love digital payments. Apple Pay, PayPal, Google Pay, and many other payment apps are taking over the online shopping space as the preferred way to check out quickly and securely. Merchants who have been optimizing payments are seeing increased conversion rates and revenue, but…
50 Digital Payment Methods You Need to Know About There have never been more ways to checkout with digital payment apps than now. From Digital Wallets to SmartWatch Payment Apps, consumers have plenty of options when it comes to transferring money quickly and securely. It’s now up to merchants to know and offer their customers’…
Website Optimization: The Future and What It Means for your eCommerce Store This is a new series dedicated to defining and learning about website optimization – from its inception all the way through to what the future may hold for the technology. As we enter a new decade, we’re zeroing in on one key element…
The State of Website Optimization Technology: 2020 Edition This is a new series dedicated to defining and learning about website optimization technology – from its inception all the way through to what the future may hold. As we come to the close of 2019, we’re taking a snapshot of today’s optimization landscape. As we read…
Web Optimization & Analytics: A Brief History This is a new series dedicated to defining and learning about web optimization – from its inception all the way through to what the future may hold for the technology. To kick us off, we’re taking you on a whistle stop tour of the past. But first, I…
Smarter Checkout Choices with Tuccini [Case Study] Tuccini was born in 2004 out of a simple idea: provide genuine, brand name fragrances to the public at discounted prices. The philosophy driving Tuccini was clear–provide the best service possible by leveraging the latest in innovative technology. As the company grew, the breadth of products offered was extended from exclusively designer…
The Ultimate Guide to Owning Holiday eCommerce [Free eBook] Testing and optimization have become a standard practice for many eCommerce teams. These activities help you create experiences that convert more visitors and grow sales. However, during Peak eCommerce holiday shopping times – we’re talking about Thanksgiving, Black Friday and Cyber Monday all the way through…
How this Leading Brand Overcame the Fear of Holiday Optimization [Case Study] Optimizing your eCommerce site during the holiday season doesn’t have to be scary. In fact, there’s now a risk-free way to unlock the true revenue potential of your customer experience, backed by data from leading merchants, SIs, and tech providers in the Mobile…
5 Real Merchant Objections to Holiday Optimization The holiday season is the riskiest time of the year to run tests on your eCommerce site, so think twice before you choose to optimize. While learning more about your customers’ preferences is always valuable, keep in mind that A/B testing runs the risk of costing you more…
Meet the Community Powering Holiday Optimization You may have heard about the most important eBook for merchants this holiday season – if not, grab your free copy now (it may just help you make millions). So, to test or not to test? There is a misconception in today’s eCommerce that the best practice during the…