Unlock Mobile Revenue: Findings from a Forrester Total Economic Impact™ Study [Webinar Preview] So you may have heard about the Mobile Optimization Initiative, but what exactly is it? The Mobile Optimization Initiative is a community of merchants, system integrators (SIs) and technology companies established with the goal to innovate better mobile buying experiences through collaborative…
5 Most Important Challenges Facing eCommerce Whether you’re just launching your eCommerce experience or have been in the game for a while, you probably already know how important optimization is. But is the current state of eCommerce optimization future-proof? Are A/B tests the best we can do in terms of experimentation? Will any of the…
Brand Image & Multivariate Optimization with UGG Australia [Case Study] The Deckers brand began in 1973 when a University of California at Santa Barbara student began crafting and selling sandals at local fairs along the West Coast. Since then, Deckers has grown into a multi-national company with six lifestyle brands: UGG Australia, Teva, Sanuka, Mozo, Ahnu, and Tsubo. Deckers considers both brand development…