7-DAY TEST DRIVE FOR SHOPIFY MERCHANTS
JOIN 1,200+ BRANDS. SEE RESULTS →
Low Conversion Rate?
You’re growing qualified traffic – but your Shopify conversion rates stay low.
Conventional wisdom: conversion rate optimization (CRO)
- Apply UX ‘best practices’.
- Mimic your competitors, assuming they’ve figured it out.
- Commit expensive redesigns.
- Play the price-discount-promo game.
- A/B test or personalize.
- Try the latest, shiny Shopify app.
- The list goes on.
The rise of mobile buyers, short attention spans, and endless choice is not helping either.
Customer Bonds.
Conversions.
We believed increasing conversion rates was the secret to Shopify growth.
Until we discovered a big untapped revenue opportunity on every Shopify store.
Truth is conversion rate optimization works with high ROI. Still, it’s only helping returning customers and visitors who are similar – up to 10% of your traffic.
What about 90% of your visitors who come from qualified sources but never connect with a product of interest?
That requires Customer Bond Building – adding layers of hyper-personalized content to create bonds (real-time connections) with wide varieties of shoppers having different product needs and preferences
For winning eCommerce teams.
Executives: Transform Shopify operations into a profitable growth flywheel.
Marketing: Blend editorial and product content to create hyper-personalized shopping.
Ecommerce: Effortlessly merchandise, manage lifecycles, or business goals.
Customer Bond Building works.
35% of total sales influenced in 30 days
Using hyper-personalized product recommendations.
Accelerate revenue growth from existing web traffic.
Your low conversion rate is the result of weak or non-existent bonds with your visitors.
By adding the right customer bonds – with content that adapts to visitor behavior in real-time – you’ll connect with more visitors and sell more products.
Differentiate your store with branded content.
Site redesigns are time consuming, expensive, and drag on your brand’s ability to be agile.
With bond building you can blend your branded content with dynamic product selections without coding – effortlessly lift your brand image while creating bonds with new visitors.
Expand your market potential.
Shopify themes are designed to appeal to generic buyer personas with a bias towards best selling products.
With customer bond building you transform your Shopify store to connect with a broad spectrum of buyer personas looking for much more diverse product options.
Improve your margins, lifetime value, and inventory management.
Passive management of your Shopify ecommerce results is not sustainable.
How about proactively adding business goals to your customer bond building program. You’ll deal with ‘lazy’ inventory or boost sales of products with higher profit margins.
Powered by Amazon’s hyper-personalization engine.
Integrating ‘Amazon Personalize’ – Amazon’s own hyper-personalization algorithms – means Obviyo can deliver Customer Bond Building capabilities to any Shopify site the same way it is done on Amazon.com.
The hyper-personalized customer bond wasn’t just better; it took on a completely different quality — to continuously adapt to visitors in real time.
“Obviyo allows brands of any size to benefit from personalization based on the same technology that is powering product recommendations on Amazon.com.”
ZOE HILLENMEYER
Head of Business Development for AI, Amazon – AWS
THE AMAZON EFFECT*
Amazon is actually the biggest practitioner of Customer Bond Building – we just coined the term.
You will recognize it each time you visit Amazon.com.
+35%
sales influenced
+11%
net sales growth
+54%
repeat buyers
*Based on estimates of Amazon.com by McKinsey and Forrester Research
Start your 7-day test drive today.
REQUIRED: to qualify, participants must be selling 50+ products and do $1M+ in annual Shopify sales.
What’s Included?
This is a free, ‘concierge style’, 7-day use of Obviyo’s Shopify app:
1. You install Shopify app
Start on Shopify app store and then activate with only few clicks in your Shopify admin panel.
2. We initiate your Customer Bond Building routine
Our services team will select and provision 4-6 bond building HyperBlocks™, hyper-personalized content blocks, on your site. Before going live, you’ll review and approve the setup. Once live your 7-day clock starts ticking.
3. Review Results
We’ll meet after at least 7 days of live Customer Bond Building. By then you’ll have enough results and experience to decide if bond building is valuable for your brand.
Frequently asked questions.
Is it easy to add Obviyo to my Shopify store?
Yes.
It takes a few clicks to install the Shopify app. The app installation will automatically connect to your Shopify store data, place Obviyo tag in your theme, map and shape data, train algorithms, and many other things.
Is my Shopify data safe and secure?
Yes.
Obviyo is a Shopify Plus certified app. Which means we comply with Shopify’s own high data privacy and security requirements.
To learn more about our data privacy and security please check our Privacy Policy.
Your store data is treated as your private data and never shared with Amazon or any other 3rd party.
Will you slow our page load time?
No.
Relative to your existing page load time, the impact is minimal.
During the Shopify Plus certification process we had to run page load time stress tests to demonstrate tag loading speed complies with Shopify’s ultra-high standards.
Note: When evaluating our tag load times Merchants should have in mind that our tag is an asynchronous tag. Our tag loads in parallel with other page content. So, if our tag loads in 200ms that does not mean the net impact on the page load time is 200ms. Instead, it is a fraction of that – since during the 200ms time interval a browser also loaded 4-5 other content items in parallel.
Will you style HyperBlocks to match our theme?
Yes. Our team will follow your directions to customize the HyperBlocks to fit your brand style guidelines.
How do you know where to put HyperBlocks on my site?
We can identify unique ‘markers’ in your store’s web pages then inject HyperBlocks on demand before or after those markers. No coding required.
What happens if we decide not to use your app after 7-day trial?
No obligations at all.
We will pause your live HyperBlocks, allowing you to change your mind and restart our app again in the future.
There is no need to uninstall the app. Since you are not using, you will not be charged.
The science of Customer Bond Building.
Understand root causes of low conversion rates and other poor metrics.
What is a Customer Bond?
Customer Bonds are the components of your Shopify store connecting your visitors to products.
Bonds are ‘bridges’ between your marketing and ecommerce functions – giving your storefront structure, identity, and performance. When Customer Bonds are broken or missing you get low conversions.
Once bonds are there and aligned, you have a rich, beautiful, high-performing Shopify store.
Symptoms of weak Customer Bonds.
Your Shopify metrics are leading indicators of damaged or missing bonds.
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LOW CONVERSION RATE Visitors can’t discover products of interest and leave. |
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HIGH CART ABANDONMENT RATE Shoppers unsure if they made the right product choices. |
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LOW TIME ON SITE Without deeper engagement the chance visitors connect with relevant products evaporates. |
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MOBILE REVENUE GAP Sales from mobile traffic have significantly lower rate than non-mobile visitors. |
Customer Bond Building challenges.
Connecting different audiences with relevant products – across different phases of their buying journey – is super complex problem.
‘ANONYMOUS’ TRAFFIC
Over 90% of your traffic are unknown visitors. Whose needs and preferences are mysteries.
MESSY DATA
Shopify, product, and customer data live in different silos.
TECHNICAL COMPLEXITY
Blending editorial content and dynamic merchandise requires advanced coding.
MACHINE LEARNING
Customer Bond Building only works with precision use of the most powerful machine learning systems.
Is Customer Bond Building actually worth it?
Yes! It’s very low risk with a very high upside.
LOW RISK: the break even point is very low: 0.5% – 0.7% – larger the brand; lower the break even point;
HIGH UPSIDE: with expected lift of 10% or more, you’ll get more than 10x ROI
(Too good to be true? Run your own risk/reward analysis, try our free ROI Calculator)
CASE STUDY
Can Customer Bond Building fix Shopify’s product discovery problem? (Spoiler: Yes)
UNIQUE INSIGHT
Visitors’ average time on site directly correlates with revenue per visitor (RPV) metric, which explains why mobile revenue per visit is way below desktop RPV.
With customer bond building, this brand is boosting mobile visitor time on site, and as a result, they’re significantly increasing revenue-per-visit (RPV) of visitors.
RESULTS
Without Obviyo:
Time on site: 153 seconds
Revenue per visit: $3.59
With Obviyo:
Time on site: 554s (▲ 236%)
Revenue per visit: $17.86 (▲ 600%)
Time to results: 4 weeks
Customer Quote
“If you are looking to replicate the Amazon product discovery experience on your own site to influence more conversions and sales, this is the app for you. We went live quickly, and continue to add automated recommendations across our whole site, including the cart. The support team have been very helpful during our initial rollout, and the Amazon Personalize machine learning is a seriously powerful stuff!”
– Ecommerce Director, DTC Fitness Brand
And, it all starts with HyperBlocks™
HyperBlocks are intelligent content, helping visitors discover products of interest on your Shopify store. Using dynamic web, customer, and product data blended with your branded editorial.
HYPER → as in Hyper-Personalization. The ability of AI to make real-time suggestions based on visitor actions and context.
BLOCK → as in Content Block. The ability to blend branded content with dynamic product lists.
Obviyo has built a deep library of HyperBlocks you can add to your Shopify in literally in a few mouse clicks.
The recipe for a successful Customer Bond Building program.
There’s no single HyperBlock that will auto-magically connect visitors with all your products. That’s why you need to use many different HyperBlocks. Designed to bond with different audiences, having different product needs, at different stages of their buying journey, acting in different ways.
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PERSONAS Every site is designed with a buyer persona in mind – widen the spectrum of buyer persona experiences based on product features or brand affinity with lifestyle or product imagery and hyper-personalized collections. |
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PRODUCTS Every product has its own market – sell more of long-tail products hyper-personalize product discovery by curating products by style, brands, or other properties. |
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CONTENT Branded content drives market differentiation and brand equity – blend branded content with highly personalized product selections without any coding or technical dependency. |
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LIFECYCLE Visitor decisions are driven by their place in the buying lifecycle – surround visitors with relevant brand and product experiences throughout the different phases of their purchase journey. |
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ACTIONS Most of your traffic is unknown, first time visitors – tap hidden revenue with real-time product recommendations that adapt to visitors’ behavior. |
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GOALS Avoid price discounting – serve customers or cohorts of buyers who have an affinity to buy a specific product or products with specific attributes. |
The ‘Amazon Way’.
We might of invented it but Amazon is the biggest practitioner of the Customer Bond Building methodology.
The orange circles on the image here indicate customer bond building ‘blocks’ on Amazon’s web pages.
With Obviyo’s HyperBlocks you can bring an ‘Amazon grade’ shopping experiences to your Shopify store.
Mobile specific Customer Bonds.
Mobile visitors spend less time on your store than desktop visitors. While buying journeys are way more fragmented. So, the window of opportunity to bond with those customers is very small.
With Obviyo you can completely reimagine your mobile shopping experience – adapting to different visitor needs and device limitations.
HyperBlock distribution on your site.
With Obviyo you do not have a shortage of HyperBlocks. However, before you go turning everything on, let’s explore the right balance of blocks for each of the key pages on your site.
If Amazon.com is a reference point then a bow-tie is the best representation of what your HyperBlock distribution should look like.
At the top of the funnel you should cast a wide net (many HyperBlocks on a page), then gradually narrow it down until a visitor adds the first product to the cart and then gradually widen to upsell or cross sell.
HyperBlock Ordering.
To provide a framework for on-page ordering of HyperBlocks let’s borrow a simple concept called the ‘inverted pyramid’ – it’s used to effectively capture attention and communicate information in a logical manner.
At the top of the page, you should display content most relevant to each visitor as possible. For example, if a visitor is a returning customer, they are met with personalized messages and a list of unique product recommendations.
Lower down HyperBlocks might become more general.
