WHY – The old competitive advantage – strength of manufacturing, dominance in channels of distribution, and advances in information technology – is being replaced by engaging and effectively serving empowered customers.
HOW – No need to be an optimization expert. Just put new ideas into the optimization ‘hopper’ without concern about losing revenue during the experiment. Then let the adaptive algorithms serve customers with experiences that work.
WHAT – Customer powered e-commerce is not a destination but rather a new way of running the e-commerce business. Learn how you can put your business on the path of sustainable revenue growth and high competitive advantage.