How Kiehl’s Deploys Adaptive Customer Experiences [Case Study] Kiehl’s is a cosmetics brand retailer specializing in premium hair, skin, and body care products. Founded as a homeopathic pharmacy in Manhattan in 1851 by John Kiehl, the brand was later purchased by L’Oreal and now has more than 1,250 points of sale. Many of Kiehl’s skin care and body products…
RPV (Revenue Per Visitor): #1 Ecommerce Metric For Optimizing Shopify Sales UPDATED: MAY 2021 As a Shopify merchant, you’re constantly evaluating what you’re doing to convert more customers (and if it’s actually working). There are plenty of metrics you can use, but most of them only tell you part of the story. Knowing how to…
4 Steps to a Better Customer Experience in 2021 [WIth Examples] Have you ever looked at your website with the intention to optimize but felt overwhelmed at all of the testing possibilities? We’ve all been there. Between all of the different page classes, the hundreds of existing elements, and the ideas generated from everyone at…