How Supplement Warehouse increased Shopify’s average order value by 29.5% with session-based product recommendations 

About Supplement Warehouse

Supplement Warehouse was established in 1998 and is a globally known brand whose products are available in over 250 countries.  Offering the highest quality products, the most in depth product and nutrition knowledge, and the lowest prices.

Driven by a love for the industry, the brand have always been founded upon and built on relationships within the community, whether it be our customers or surrounding businesses.

Before

Supplement Warehouse had tried several personalization and recommendation apps for Shopify over the years, but none seemed to really hit the mark.

When their shoppers are choosing products, the right characteristics and categorization are super important to their purchasing decision – and upselling and cross-selling complementary products was an important growth driver for their business.

Knowing each visitors’ preference and need in the real time was an impossible task to achieve manually or with conventional product recommenders.

After

Upon hearing Amazon’s product recommendations algorithms being available for Shopify, Supplement Warehouse team decided to try it on their storefront.

One surprising insight from using Amazon’s session-based recommendations on product pages, was how much Supplement Warehouse customers relied on other shoppers for confidence in choosing products.

For example, the personalized ‘Customers Who Viewed This Item Also Viewed’ recommendation on the product pages alone delivers over 20% of total influenced sales each month.

Overall, Obviyo influences close to 35% of total online sales, using a wide range of personalized recommendation strategies. With average order value (AOV) increasing by 29.5% for engaged shoppers. Supplement Warehouse also deployed Obviyo Recommend to their other portfolio businesses.

Results

Time period: 30 days