A fashion label and a cultural phenomenon, Ugg Australia have enjoyed a sustained, edifying period of growth and relevance. Once a simple sheepskin boot sold on Californian beaches, the company has evolved into a brand that can be equated with a stylish but casual lifestyle. HiConversion partnered with Ugg Australia to optimize all of the critical steps in the UGG sales funnel including product detail pages, the cart, shipping, billing, and place order pages.