Case Study – TIMEX

This TIMEX campaign clearly illustrates the need to continually optimize online customer experiences— especially during the high-stakes holiday period. What works well during the peak holiday season may not perform well before or after the buying frenzy.

In today’s mutable experience economy, the only sustainable solution is to go beyond cumulative results and statistical significance. Only continuous optimization of the online buying experience can keep up with constantly-changing consumer behaviors and preferences.