Site navigation is a salient topic for our suite of customer experience optimization products. In fact, site navigation is an extraordinarily important element when it comes to any digital commerce business. It’s also a topic of increasing complexity. We compiled this white paper with the chief aim of delivering a clear, concise guide to better understanding the importance and implications of optimizing your site’s search and navigation. It’s vital you explore the possibilities surrounding optimizing your onsite navigation and you should give precedence to the activities lending themselves to revenue-positive outcomes. So we have provided pragmatic insights around the implications of optimizing your site navigation on both user experience and overall site performance.