Merchandizing AItransforming
Product merchandizing
Obviyo difference.
Wide net of ready-to-go growth bots, AI powered e-commerce components.
Results speak for themselves.
Here are a few examples of customer experience personalization results achieved by our customers.
+16.5%
Revenue growth
Strand
+27.1%
Conversion rate
Dress The Population
-17.3%
Cart abandonment
Ruohonjuuri
+601%
Click rate
Latico Leather
What’s in it for you?
Merchandizing driven by product engagement metrics is an e-commerce strategy game-changer.
Accelerated Growth
In today’s eCommerce landscape, effectively connecting with your shoppers is paramount.
Our personalization approach utilizes visitor actions as buying signals, enabling us to meet visitor product needs in real time.
Product Insights
Product knowledge stands as the ultimate competitive advantage.
Insights gleaned from personalized product recommendations uncover the true needs and preferences of customers.
Customer Insights
Customer knowledge is the key driver of your business strategy.
Our personalization method creates a true product-market fit and uncovers unexplored market opportunities.
CASE STUDY
Latico Leathers boosts new visitors click rate by 609% with intent-based personalization.
PERSONALIZATION RESULTS
VISITOR CLICK RATE
NEW VISITORS
Without Growth Bots:
Click rate: 7.8 clicks/visit
Revenue per visit: $1.34
With Growth Bots:
Click rate: ▲ 609% (55.6 clicks/visit)
Revenue per visit: ▲ 748% ($11.34)
UNIQUE INSIGHT
New visitors are engaging with the site much less compared to returning visitors.
The number of visitor clicks directly correlates with revenue per visitor (RPV) metric, which explains why new visitor revenue per visit is way below returning visitor RPV.
MERCHANT VALUE
With Growth Bots, this brand is boosting the new visitor engagements.
As a result, they’re significantly increasing revenue-per-visit (RPV) of visitors who are engaging with Growth Bots.
“The whole Obviyo team has been great from onboarding, to getting our website optimized and supporting us every step of the way. Most importantly, this app is responsible for a triple-digit increase in our revenue per visit rate. So yeah, we definitely recommend Obviyo”
– Ben Schreiber, Head of Marketing at Latico Leathers & Founder, Digital Marketing Agency Brand Caffeine
Merchandizing strategies.
“Advertising moves people towards goods; merchandising moves
goods towards people” – Morris Hite
Overview
Each tab displays a collection of Growth Bots associated with the merchandizing strategies outlined below.
Product
Ensure balanced exposure of products in the catalog.
Grouping
Dynamically group products based on buyer preferences.
Display
Enhance brand image while increasing visitor engagements.
Products
Leverage AI to effectively expose products based on popularity, inventory levels and product attributes.
Grouping
Assist your customers with easy exploration of a wide range of products.
Display
Apply visual merchandizing techniques to engage customers from the minute they walk into your online store to the minute they leave.
- Overview
-
Overview
Each tab displays a collection of Growth Bots associated with the merchandizing strategies outlined below.
Product
Ensure balanced exposure of products in the catalog.
Grouping
Dynamically group products based on buyer preferences.
Display
Enhance brand image while increasing visitor engagements.
- Products
-
Products
Leverage AI to effectively expose products based on popularity, inventory levels and product attributes.
- Grouping
-
Grouping
Assist your customers with easy exploration of a wide range of products.
- Display
-
Display
Apply visual merchandizing techniques to engage customers from the minute they walk into your online store to the minute they leave.
What makes Obviyo PLG Merchandizing so different?
Real-Time Performance
To attain top-tier personalization results, you require a solution designed for peak real-time performance.
Obviyo is built on Obviyo’s PLG Cloud, leveraging its maximum CDN capability. This ensures rapid visitor tracking, efficient multi-environment data exchanges, and advanced machine learning. Together, these features deliver personalized experiences to live shoppers in milliseconds.
Adaptive Algorithms
Adaptive personalization is an evolving science, demanding time, deep expertise, and extensive empirical experience with real eCommerce sites.
Obviyo boasts a proven track record of delivering high-value results to some of the largest and most demanding global retail brands.
Data Integration
Besides revenue lift, the ultimate value of personalization lies in the product and market insights it provides.
Personalization is natively integrated into Obviyo’s experience data platform, meaning you benefit from advanced data segmentation and performance analysis across the entire buyer journey.
Easy to use.
Each Personalization Growth Bot is a ready-to-go component, tailored to personalize the shopping experience based on buyer persona, preferences, behavior, and past interactions with the brand.
Simple Integration
Native integration with the Shopify e-commerce platform allows you to go live in just 60 seconds.
No coding
An intuitive visual editor with automatic styling to seamlessly match your brand.
Why go with us?
Simple Setup
Growth Bots come preconfigured and ready to use. Customize them with our visual editor, no coding required.
Top Notch Service
Our success management team will swiftly onboard and train your team. If you have limited internal resources, we also offer ‘concierge style’ professional services on-demand.
Measurable Results
We are committed to delivering continually measurable results, quantifying the monetary value of our adaptive personalization capabilities.
FAQ
Is my data safe and secure?
Yes.
Obviyo complies with high data privacy and security requirements.
To learn more about our data privacy and security please check our Privacy Policy.
Note: We do not share data with 3rd parties.
Will you slow our page load time?
No. Relative to your existing page load time, the impact is minimal.
Note: When evaluating our tag load times Merchants should have in mind that our tag is an asynchronous tag. Our tag loads in parallel with other page content. So, if our tag loads in 200ms that does not mean the net impact on the page load time is 200ms. Instead, it is a fraction of that – since during the 200ms time interval a browser also loaded 4-5 other content items in parallel.
Is it easy to add Obviyo to my store?
Yes. Just activate our Shopify app: https://apps.shopify.com/obviyo-recommend-personalize.
Feel free to ask for our help. We’ll gladly assist you.
Can we customize setup for our store?
Yes. The platform is highly customizable enabling you to provision your own styling and other configuration options.
How do we know what Growth Bots we should run on our site?
To assist you in navigating the various personalization options, we offer playbooks and, if needed, in-person consultation.