Experiments and Insights

Wishlists take up valuable real estate on a mobile device screen. Removing the feature keeps the focus on the action of purchasing —increasing the likelihood of conversion.

5.62% Mobile RPV Lift

Suppressing the product-level Breadcrumb removed distractions for mobile users and is having an overwhelming impact on RPV.

17.21% Mobile RPV Lift

Simplifying the Breadcrumb trail to one level above the product is having a negative impact on RPV across all devices.

-2.68% Mobile RPV Lift

Altogether removal is having significant negative impact across the board. Suffice to say, shoppers love Breadcrumbs!

-7.09% Mobile RPV Lift

Suppressing the Continue Shopping button reduces distractions for the mobile buyer and increases conversions and RPV. This experiment is having a positive impact on over two-thirds of mobile users.

1.41% Mobile RPV Lift

Reconfiguring the Continue Shopping button to a more user-friendly action and returning the buyer to the last shopping category or the product detail page—appears to increase RPV. While this is having a small negative impact on mobile users, desktop users are responding surprisingly well.

21.02% Desktop RPV Lift

This experiment reduces distractions during checkout by collapsing the coupon and promo code field. It has shown an increase in revenue across all devices.

61.2% Success Rate

Adding a floating Checkout CTA that is always visible so the shopper can easily move forward during checkout should increase conversions, right?

0.48% Mobile RPV Lift

Adding this optimization reduces the manual steps shoppers need to take during checkout and has been shown to boost revenue, especially significant on Desktop.

89.0% Success Rate

Visitors don’t like filling out form fields in general. Typing errors are frequent and inevitable.

8.38% Avg RPV Lift

Removing elements from the cart header reduces distractions during checkout and increases the likelihood of shoppers completing their purchase— driving more revenue across all devices.

2.53% Desktop RPV Lift

Automatically detecting credit cart type based on numbers typed should reduce the number of form selections by the user and reduce friction.

56.6% Success Rate

Add PayPal and/or Paypal Credit button to multiple locations at the top of the checkout funnel.

8.72% Avg RPV Lift

Add a security lock to the checkout CTA to make the user feel more secure when checking out.

6.42% Tablet RPV Lift

Eliminate unnecessary steps between shopping and checkout by allowing visitors to go to checkout from any page in their journey.

In Progress

Tailoring your site’s input types and attributes to be more user-friendly to your visitors will make the information input process as frictionless as possible, resulting in better conversion performance.

In Progress