Collaborative Customer Experience Optimization—or C-CXO—is the optimization of the customer experience based on intelligence gleaned from a collective approach to eCommerce experiments.
Merchants that take a C-CXO approach share anonymized data with a community of peers. In this way, they can compare their own results against industry averages and gain useful insights into mobile best practices based on the results of similar participants.
There is a perception that customer experience optimization problems are easily solved through the use of a point solution. Unfortunately, the reality is completely different.
Methodologies used in many of these solutions are rooted in statistics used for a static world. Today, the certainty of future results does not exist—eCommerce sites are in a constant state of flux due to evolving technologies and the ever-changing behaviors of shoppers.
The technology behind C-CXO was invented specifically to solve this highly dynamic eCommerce problem.
It takes a village to properly understand buyer behavior on desktop and mobile eCommerce sites.
of visitors bounce
of visitors never buy
of carts are abandoned
By standardizing experiments and sharing data across a community, merchants can better understand these phenomena—and take action to optimize their sites faster than they could in isolation.
There are no best practices—what works for one set of merchants may not work for all. That’s why collaboration is important. The C-CXO process is unique in the adaptive nature of the experiments, the collaboration between merchants and systems integration agencies, and the ongoing experiments tested across a diverse array of merchant sites.
Learn more about the nuts and bolts of the tech stack here.
