The Mobile Optimization Initiative is built on the only technology platform that brings together visitor data and experience data for complete, multi-dimensional Collaborative Customer Experience Optimization (C-CXO) analytics.
Full Feature Enterprise Platforms
Mid-Market A/B Testing Tools
Mobile Optimization Initiative*
Web or CRM analytics (visitor data)
Customer experience optimization modules
Integrated visitor and customer experience data
Cross-experiment data analysis
*Powered by HiConversion
- Diagnose problems based on customer behavior
- Visualize visitor journeys
- Detect kinks in the sales funnel
- Experiment with different page elements to see how they impact overall results
Option 1 – Generic Tag
Option 2 – Native Connector
We provide a visual editor and experiment templates so you can set up your own experiments (without IT assistance!).
Easily access standardized tests and start conducting fully-customized multivariate testing today. After experiments are completed, go beyond general test metrics and learn about how different audiences reacted to different experiment options. In this example, one of the experiment treatments has an extraordinary lift for a display channel audience.
Easily rollup results from different experiments to analyze how all treatments work together and how your site is performing overall.