The Mobile Optimization Initiative is built on the only technology platform that brings together visitor data and experience data for complete, multi-dimensional Collaborative Customer Experience Optimization (C-CXO) analytics.
Unified Data Delivers Actionable Insights
Full Feature Enterprise Platforms |
Mid-Market A/B Testing Tools |
Analytics Tools |
Mobile Optimization Initiative* |
|
|---|---|---|---|---|
Web or CRM analytics (visitor data) |
||||
Customer experience optimization modules |
||||
Integrated visitor and customer experience data |
||||
Cross-experiment data analysis |
*Powered by HiConversion
A Modern, Cloud-Based, Big Data Architecture
Our advanced analytics architecture enables community data sharing and delivers individual insights related to merchants specific sales funnels:
- Diagnose problems based on customer behavior
- Visualize visitor journeys
- Detect kinks in the sales funnel
- Experiment with different page elements to see how they impact overall results
Best-of-Breed Partnerships for Rapid Installation and Seamless Operation
Our solution is designed for easy implementation. Simply add a snippet of code to your web pages or—if your site is built on a standard eCommerce platform like Shopify Plus, BigCommerce, Magento, or Commerce Cloud—you can activate an integration connector. This is the only technical step in the implementation process.
Option 1 – Generic Tag
Option 2 – Native Connector
A Library of Pre-Configured Experiments
We provide a visual editor and experiment templates so you can set up your own experiments (without IT assistance!).
Easily access standardized tests and start conducting fully-customized multivariate testing today. After experiments are completed, go beyond general test metrics and learn about how different audiences reacted to different experiment options. In this example, one of the experiment treatments has an extraordinary lift for a display channel audience.
Easily rollup results from different experiments to analyze how all treatments work together and how your site is performing overall.
