What’s a good Checkout Zen Score™?

Every eCommerce brand determines for themselves what is a good Checkout Zen™ checkout score and how they will use it and other information within their organization. Bear in mind that a good checkout score is one you are always working to improve.

In general, many eCommerce brands find scores above 67 as indicating good checkout funnel performance. Typically, the higher your score, the lower the risk and the more likely shoppers will successfully checkout online shopping cart.

There are general score ranges recognized by eCommerce brands to help them make management decisions. These ranges can also serve as goals for you to achieve.

You can improve your score over time. The eCommerce KPIs are continually changing, which means your Checkout Zen Score™ is also frequently changing. Leverage our actionable tips for improving checkout funnel KPIs and indirectly improving checkout scores.

 

Checkout Zen™ checkout scores by percent of scorable eCommerce sites

The table below explains the different ranges of scores and what it means for your checkout experience. In general, the higher your score, the better your chances of converting visitors and maximizing revenue are. Having a good checkout score can also help you stand-out competitively in the market and assure your customers you have a pleasant buying experience.

Score ranges	Rating	Description
81-100	Excellent	The score is well above the average score of all eCommerce sites and clearly demonstrates a checkout funnel with the highest level of performance.
61-80	Good	The score is above the average of all eCommerce sites and demonstrates a checkout funnel with a good level of performance.
41-60	Fair	The score is near or slightly above the average of eCommerce sites and demonstrates a checkout funnel with an acceptable level of performance.
21-40	Poor	The score is below the average score of all eCommerce sites and demonstrates a checkout funnel with heightened relative to competitors.
0-20	Very Poor	The score is well below the average score of all eCommerce sites and demonstrates an extremely high level of checkout funnel risk.

 

NEXT: How will Checkout Zen™ help my site?