Offline2On: The Global eCommerce Initiative to Save Small Businesses
With economic uncertainties growing during a period of quarantine and social distancing, the eCommerce world is teaming up to lend a helping hand to struggling small business owners.
HiConversion’s team has joined over 1000 other eCommerce practitioners in the fight to keep struggling retail merchants from going under.
The mission is simple: get merchants online fast and save their businesses.
“We couldn’t sit idly by and knew that our colleagues in the commerce community were all looking for ways to help.” said ShipperHQ CEO Karen Baker, and The Taproom CEO Kelly Vaughn, two of the founding organizers of Offline2On.
“Businesses can use all the help in the world right now to try and get an online store up and running. We’re immensely proud of how the eCommerce community is rallying to help.”
What’s available to merchants looking for help getting online?
Offline2On has launched an initiative calling upon agencies, marketers, developers, software providers, and other practitioners of the eCommerce community to provide crucial assistance in the form of 3 completely FREE packages:
# The Online Now Package
For businesses that don’t currently have an online store, we will pair you with an e-commerce expert who will:
- Advise you on the best platform for your needs
- Help get your products online
- Assist you in getting your new website live
# The Store Audit Package
For businesses that have a website but need some support, we will pair you with an e-commerce expert who will:
- Review your customer experience for possible improvements
- Test your website speed and help you increase performance
- Help set up optimized promotions and gift card sales
# The Marketing Intro Package
For businesses that have a website but need help with marketing, we will pair you with an e-commerce expert who will:
- Review social media integrations
- Go through your choice of organic traffic support or paid traffic consultation
- Make sure your website is optimized for search engines (SEO)
- Discuss opportunities for paid advertising
Hundreds of eCommerce folks volunteered to launch the Offline2On website in just a matter of days. It’s amazing what we can achieve when we work together – but this is only the beginning.
How merchants can apply for help through the Offline2On initiative.
Get started on the Offline2On site where they’ll walk you through the process based on your business type and what you need a helping hand on, such as getting your online store up and running or improving performance.
Please keep in mind that the initiative is currently offering services to businesses in the USA, Canada, Australia and UK with coverage in Europe and other territories also available or shortly to follow.
Sign-up to give small businesses a lifeline during COVID-19.
Service providers and other companies looking to get involved and start helping merchants during this tough time should fill out this form in order to begin receiving requests as soon as possible.
After a brief review, the Offline2On team will reach out and match your expertise with the merchants who need it most–we urge you to help with whatever you can. Even just promoting it within your network will help.
More eCommerce resources for merchants.
We’re currently offering our new Shopify app – Checkout Zen™ – to merchants coming through the Offline2On initiative. As folks start to get their businesses online, this app will help maximize online sales by monitoring checkout performance in real-time and recommending improvements.
Contact me directly to get access: bvirdeechapman@hiconversion.com or go ahead and install it now (it takes seconds) through the Shopify app store.
Also, check out these special offers from some of the biggest platforms in eCommerce:
- Shopify has an extended 90-day free trial for new merchants.
- BigCommerce matches that with 3-months free on all retail plans for new merchants.
- Magento is offering 3 months free of Magento Commerce Cloud solution usage for all new contracts.
Please join us and contribute whatever you can to help small businesses fight the economic impact of the COVID-19 pandemic. We stand together!
