How Shopify Stores Can Unlock New Sales from 90% of Unknown Visitors There are many reasons to do product recommendations on your site – improving the overall shopping experience, connecting buyers with relevant products, or surfacing more ideas to browsers are a few examples. Compared to how eComm giants like Amazon do it (they influence…
How Experts Do Personalized Product Recommendations (And Why You Should Uninstall your Shopify Upsell Apps Right Now) Going with the right product recommendation strategy that supports your growth goals can be challenging – especially if you’re not a personalization expert and you think quick revenue wins will actually help you. Our customers and agency partners…
Top 5 Product Recommendation Tips for Shopify Brands in 2021 [eCommerce Fastlane Podcast #133] Zee Aganovic, CEO and Co-Founder of HiConversion, joined Shopify’s Steve Hutt on the eCommerce Fastlane Podcast, to talk about some of the most difficult problems Shopify teams are facing (but maybe don’t want to admit). Firstly, why there are low conversion…
3 Examples of How Machine Learning (AI) Can Improve Your eCommerce Shopping Experience Technology is advancing at lightning speed with machine learning and artificial intelligence taking over. What we thought could be done by mortal beings is now done in an even better way by these technologies. The essence of AI has spread in every…
Why Today’s Top Brands Focus Their Return Policy on Driving Exchanges If you look at the return policies of the top eCommerce brands, there’s something you’ll find in common: they don’t treat all returns the same way. More specifically, they focus on driving exchanges over refunds. In this post, we’re going to explain why. Before…
Insights Into the Acquisitions of Leading A/B Testing and Personalization Companies [Optimizely, Dynamic Yield, Monetate, and More] Did you know that about 60% of companies believe A/B testing is highly valuable for conversion rate optimization? Today, most serious eCommerce businesses have figured out how to drive traffic to their sites using marketing and advertising. On…
Uncertain About Your Data? Get to Know Your Shopping Experience Better. The signs that we have transitioned into a new experience economy are everywhere—from the struggles of brick-and-mortar retailers, to the shift in online media and streaming entertainment, to the meteoric growth of Apple, Amazon, Netflix, and others leading this industrial transformation. In the center of it all is the…
How Supply Chain Operations Taught Me the Power of Experimentation Did you know Pepsi stocks their own drinks on the shelves of your local grocery store? I started my professional career stocking 12pk cans and 2 Liter Bottles right out of college. I was a salesperson on the grocery side in a management training program…
5 Checkout UX Designs Your Customers Will Love This Holiday Season Brands need more effective checkouts so they can serve customers better and retain more of their business – especially during the holidays. With eCommerce rapidly expanding this year and merchants having to react quickly to the tsunami of new digital shoppers, it’s now critical…
The Real Value of Data to eCommerce Brands (and How to Keep It Safe) eCommerce runs on data – questions like “Who’s the right customer?”, “What are they looking for exactly?”, and “How much are they willing to pay?” are just a few out of the millions business owners ask each day to determine the…