VP Marketing

HiConversion competitors Optimizely, Monetate, and Dynamic Yield get acquired

Insights Into the Acquisitions of Leading A/B Testing and Personalization Companies [Optimizely, Dynamic Yield, Monetate, and More]

INDUSTRY, RESOURCES

Insights Into the Acquisitions of Leading A/B Testing and Personalization Companies [Optimizely, Dynamic Yield, Monetate, and More] Did you know that about 60% of companies believe A/B testing is highly valuable for conversion rate optimization? Today, most serious eCommerce businesses have figured out how to drive traffic to their sites using marketing and advertising. On…

data-uncertainty

Uncertain About Your Data? Get to Know Your Shopping Experience Better.

INDUSTRY

Uncertain About Your Data? Get to Know Your Shopping Experience Better. The signs that we have transitioned into a new experience economy are everywhere—from the struggles of brick-and-mortar retailers, to the shift in online media and streaming entertainment, to the meteoric growth of Apple, Amazon, Netflix, and others leading this industrial transformation.   In the center of it all is the…

Photo of old fashioned cash register machine

Why Checkout Experience is Important to Shopify [Plus Where It’s Going in the Future]

INDUSTRY

Why Checkout Experience is Important to Shopify [Plus Where It’s Going in the Future] Entrepreneurs and small merchants love Shopify because it makes growing an online business easier than ever. Larger brands turn to Shopify Plus to help them adapt to changes in retail and reach more customers. But what role does checkout play for the future of these platforms?  Shopify’s smart…

Your Shopify Sales Experience Might Be Too Pushy (And Why I Believe Empathy Influences Conversions)

INDUSTRY

Your Shopify Sales Experience Might Be Too Pushy (And Why I Believe Empathy Influences Conversions) Shopify stores are becoming an increasingly popular way for brands to sell online. In this article I examine how bad sales habits from brick and mortar retail are negatively impacting Shopify sales, and share my recommendations for increasing your conversions…