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Monthly Archives: December 2020

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Illustration of machine learning and eCommerce

3 Examples of How Machine Learning (AI) Can Improve Your eCommerce Shopping Experience

INDUSTRYBy Ben Virdee-ChapmanDecember 28, 2020

3 Examples of How Machine Learning (AI) Can Improve Your eCommerce Shopping Experience Technology is advancing at lightning speed with machine learning and artificial intelligence taking over. What we thought could be done by mortal beings is now done in an even better way by these technologies. The essence of AI has spread in every…

Why Today’s Top Brands Focus Their Return Policy on Driving Exchanges

INDUSTRYBy Ben Virdee-ChapmanDecember 17, 2020

Why Today’s Top Brands Focus Their Return Policy on Driving Exchanges If you look at the return policies of the top eCommerce brands, there’s something you’ll find in common: they don’t treat all returns the same way. More specifically, they focus on driving exchanges over refunds. In this post, we’re going to explain why. Before…

Picture of a dog symbolizing customer loyalty

Customer Obsessed? 3 Signs Your eCommerce Team is Falling Short

RESOURCESBy Ben Virdee-ChapmanDecember 8, 2020

Customer Obsessed? 3 Signs Your eCommerce Team is Falling Short Do you know that it takes just about 50 milliseconds for customers to form an opinion about your website? This determines whether they liked your site or not, whether they’ll stay or leave, or if they’ll make a purchase. It is in these moments that…

Intro to Writing a Compelling Product Story [Rishi Rawat’s Top Tips for eCommerce Marketers]

RESOURCESBy Ben Virdee-ChapmanDecember 1, 2020

Intro to Writing a Compelling Product Story [Rishi Rawat’s Top Tips for eCommerce Marketers] We’re living in a world of over abundance. Online shoppers are literally drowning in options. When they enter your website, they already have 5 other tabs open (5 other tabs with competing brands).     In 2020, 130 million eCommerce site…

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