Get Ready for the Weirdest Holiday Shopping Season Ever eCommerce has been a whirlwind in 2020 but a major test for merchants will be how they maximize conversions during the Black Friday/Cyber Monday (BFCM) period – arguably the most important one ever for online shopping. It’s still summertime, yet we’re already seeing pumpkins, turkeys, and…
Why Checkout Experience is Important to Shopify [Plus Where It’s Going in the Future] Entrepreneurs and small merchants love Shopify because it makes growing an online business easier than ever. Larger brands turn to Shopify Plus to help them adapt to changes in retail and reach more customers. But what role does checkout play for the future of these platforms? Shopify’s smart…
Roadmap to Checkout: Putting Visitors at the Heart of the Buying Experience We all see the shift happening in eCommerce right now but how is the buying experience itself being affected? New ways to shop online are emerging and the market is more competitive than ever, but one thing persists – the customer knows best. …
Your Shopify Sales Experience Might Be Too Pushy (And Why I Believe Empathy Influences Conversions) Shopify stores are becoming an increasingly popular way for brands to sell online. In this article I examine how bad sales habits from brick and mortar retail are negatively impacting Shopify sales, and share my recommendations for increasing your conversions…