PRODUCT LED GROWTH
Personalization

Using real-time product interactions
to personalize shopping experience
of unknown visitors.

Shopify stores only!
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PRODUCT LED GROWTH
Personalization

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Revenue growth through personalization of anonymous shopper buying experience based on live product interactions.

Shopify stores only!

redefining

E-commerce personalization

Obviyo difference.

Adapting to buyers’ product needs in real time by using visitors’ actions as buying signals.

Results speak for themselves.

Here are a few examples of customer experience personalization results achieved by our customers.

+16.5%

Revenue growth

Strand

+27.1%

Conversion rate

Dress The Population

-17.3%

Cart abandonment

Ruohonjuuri

+601%

Click rate

Latico Leather

 

What’s in it for you?

Personalization driven by product engagement metrics is an e-commerce strategy game-changer.

Accelerated Growth

In today’s eCommerce landscape, effectively connecting with your shoppers is paramount.

Our personalization approach utilizes visitor actions as buying signals, enabling us to meet visitor product needs in real time.

Product Insights

Product knowledge stands as the ultimate competitive advantage.

Insights gleaned from personalized product recommendations uncover the true needs and preferences of customers.

Customer Insights

Customer knowledge is the key driver of your business strategy.

Our personalization method creates a true product-market fit and uncovers unexplored market opportunities.

“Obviyo has been a game-changer for our innovation startup ecosystem, and the proven value is demonstrated by our enterprise DTC teams leveraging their platform.”

 

RORY FOSTER
Director of DTC Innovation
Procter & Gamble

CASE STUDY

Strand Boosts Revenue by 16.5% With Anonymous Visitor Personalization.

Desktop

PERSONALIZATION RESULTS

Revenue per visit: ▲ 312.0%  (A$7.67 vs. A$1.86)

Conversion rate: ▲ 235.4%  (4.98% vs. 1.49%)

Time on site: ▲ 217.3%  (776s vs. 245s)

UNIQUE INSIGHT

Personalized recommendations have performed much better than collection-specific recommendations, indicating that shoppers are not committed to a particular brand and are open to discovering something new.

MERCHANT VALUE

With Obviyo’s Growth Bots and optimization capabilities, STRAND is dramatically improving the product discovery experience on their site.

As a result, they’re significantly increasing the revenue-per-visit (RPV) of visitors and overall net new revenues.

“The Obviyo revenue growth automation platform powered by Amazon Personalize is a super powerful combination. It enabled us to stage personalized buying experiences on our Australian and New Zealand sites, but more importantly, it empowered our teams to experiment and innovate how to best serve our customers while enhancing our brand image.”

– James Gill, Head of eCommerce Trade & Merchandising

Personalization strategies.

Win new buyers by adapting to visitor actions and context in real time.

Overview

Each tab displays a collection of Growth Bots associated with
the personalization strategies outlined below.

Audience

Present the right product to the right audience.

Behavior

Leverage live visitor actions and session attributes as buying signals.

Journey

Personalize based on stage in the buying cycle.

What makes Obviyo PLG Personalization so different?

Real-Time Performance

To attain top-tier personalization results, you require a solution designed for peak real-time performance.

Obviyo is built on Obviyo’s PLG Cloud, leveraging its maximum CDN capability. This ensures rapid visitor tracking, efficient multi-environment data exchanges, and advanced machine learning. Together, these features deliver personalized experiences to live shoppers in milliseconds.

Adaptive Algorithms

Adaptive personalization is an evolving science, demanding time, deep expertise, and extensive empirical experience with real eCommerce sites.

Obviyo boasts a proven track record of delivering high-value results to some of the largest and most demanding global retail brands.

Data Integration

Besides revenue lift, the ultimate value of personalization lies in the product and market insights it provides.

Personalization is natively integrated into Obviyo’s experience data platform, meaning you benefit from advanced data segmentation and performance analysis across the entire buyer journey.

Easy to use.

Each Personalization Growth Bot is a ready-to-go component, tailored to personalize the shopping experience based on buyer persona, preferences, behavior, and past interactions with the brand.

Simple Integration

Native integration with the Shopify e-commerce platform allows you to go live in just 60 seconds.

No coding

An intuitive visual editor with automatic styling to seamlessly match your brand.

Want to see a demo?

30 minute call with a product led growth expert.

CASE STUDY

Dress The Population breaks the personalization speed record.

PERSONALIZATION RESULTS

CONVERSION LIFT

Revenue per visit: ▲ +409.42%
($14.42 vs $2.83)

Conversion rate: ▲ 314.75%
(4.77% vs 1.15%)
Average order value: ▲ +20.81%
($297.16 vs $245.97)

UNIQUE INSIGHT

Thinking that recommendation algorithms need months of learning before being effective, merchants are slow to ramp up the number of recommendations on their sites.

By starting with 13 different recommendations all at once, powered by Amazon Personalize algorithms, Dress The Population has unleashed the power of personalized recommendation technology and achieved a significant new revenue growth within a few days.

MERCHANT VALUE

With Obviyo’s Growth Bots, this brand is dramatically improving product discovery experience on their site.

As a result, they’re significantly increasing revenue-per-visit (RPV) of visitors who are engaging with Growth Bots and overall net new revenues.

“Obviyo Recommend has exceeded my expectations. We went live a day after our first meeting and I have seen a very significant results within 72 hours. From watching a day to day progress I can see how algorithms are continually learning and improving results in real time.”

– Shoshana Ritzle , VP Marketing and Creative

Why go with us?

Simple Setup

Growth Bots come preconfigured and ready to use. Customize them with our visual editor, no coding required.

Top Notch Service

Our success management team will swiftly onboard and train your team. If you have limited internal resources, we also offer ‘concierge style’ professional services on-demand.

Measurable Results

We are committed to delivering continually measurable results, quantifying the monetary value of our adaptive personalization capabilities.

FAQ

Is my data safe and secure?

Yes.

Obviyo complies with high data privacy and security requirements.

To learn more about our data privacy and security please check our Privacy Policy.

Note: We do not share data with 3rd parties.

Will you slow our page load time?

No. Relative to your existing page load time, the impact is minimal.

Note: When evaluating our tag load times Merchants should have in mind that our tag is an asynchronous tag. Our tag loads in parallel with other page content. So, if our tag loads in 200ms that does not mean the net impact on the page load time is 200ms. Instead, it is a fraction of that – since during the 200ms time interval a browser also loaded 4-5 other content items in parallel.

Is it easy to add Obviyo to my store?

Yes. Just activate our Shopify app: https://apps.shopify.com/obviyo-recommend-personalize.

Feel free to ask for our help. We’ll gladly assist you.

Can we customize setup for our store?

Yes. The platform is highly customizable enabling you to provision your own styling and other configuration options.

How do we know what Growth Bots we should run on our site?

To assist you in navigating the various personalization options, we offer playbooks and, if needed, in-person consultation.

Want to see a demo?

30 minute call with a product led growth expert.